Meet The Chics


Dana opened Lunachics in downtown Hampton, NH in 2002. Lunachics began as a gift store and slowly evolved into a contemporary clothing and accessories store. In the summer of 2005 Lunachics relocated to downtown Exeter. Dana’s 2 daughters attended Phillips Exeter Academy, so she loved getting to be a part of the Exeter community and being able to see her daughters, Rachel and Cassie, about town. Dana enjoys interacting with new people daily, especially all the children that visit!  Dana is passionate about animals and adores all of them that come by the store. She is known to welcome them with a treat. Dana aka as "Bubbles,"  to her grandson, became a grandmother in December of 2020 to her pride and joy grandson, Charlie! 



Kyra is a familiar face here at Lunachics. She is an Exeter local and has recently graduated from Plymouth State University! She enjoys styling outfits and creating trendy looks. Her upbeat personality and infectious smile will ensure that you have a fun experience here at Lunachics. Kyra is known as the “Instagram girl” and as such, she can be found creating her amazing live videos of our new arrivals and special announcements. Kyra has a passion for fashion and is very knowledgeable in the styles and sizing of the denim. Some of Kyra’s favorite brands at Lunachics are Z Supply, Free People, KUT From The Kloth, and Mother! She is excited to be a part of the team and looks forward to helping you find your perfect ensemble!



If you walk into the store and see Allie working, chances are there will be a smile on your face, as Allie’s smile can light up a room. Allie is one of our long-term employees here at Lunachics. Allie loves the Exeter community, where she lives with her 2 beautiful daughters and husband. Allie loves working with the other staff members at Lunachics and enjoys helping customers find their new favorite pair of jeans. Allie has a great eye for detail and never fails to come up with stylish and unique ensembles for our window display. When Allie isn’t at the store, you can find her hanging at home with her 2 daughters eating takeout from Otto's! Allie can’t wait to style you and make you feel confident no matter what you are wearing!



Allison has been working in retail for 5 years and she adores it. She is currently a senior at UNH.  Allison loves meeting new people and helping them find a new outfit or a cute new piece of jewelry that makes them feel like a million dollars! Allison’s favorite part about working at Lunachics is the strong bond she was able to form with the other staff members.  If Allison wasn’t spending her day at the store, she would be down by the river reading a book with an iced coffee, soaking up the sun. She loves being outside and enjoying what nature has to offer, but she also loves getting cozy in the living room and binge watching That 70’s Show! Allison is a ray of sunshine and is so excited to help you find your next pair of jeans, the right top or that perfect piece of jewelry! 

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