WELCOME TO LUNACHICS

We are a lifestyle and fashion boutique located in downtown Exeter, NH. We have been in business for 23 years! Best known for our premium denim collection, we are proud to carry jeans for women of all ages, sizes, and budgets. Our sizes vary from 00 - 14 and we have an array of styles; bootcut, flare, skinny, straight, and more. We aim to keep you comfortable, on-trend and most importantly, confident in what you're wearing! 

We treat our customers like family and love helping to inspire women to wear every look with confidence and enthusiasm. Our stylists are savvy, knowledgeable, and always current on the latest trends in the fashion industry. We are here to help you for any look you have in mind -- whether it's back to school, new job, a wedding date or a weekend away, we have a look for you! The store is designed with customers in mind, it's cozy, familiar and includes a lounge area with a comfy couch, TV, and toys that will keep your family entertained while you shop!

Hear From Our Customers

★★★★★

Ditch your sweatpants and go shopping at Lunachics for some fall clothes and accessories. The shop staff are knowledgeable and helpful. Browsing is encouraged too. I am a long time customer and through the years I have always found them this way.

Connie M.
★★★★★

I would like to preface my review as being a person that loathes clothes shopping. The professional and congenial service by all employees made my shopping experience most pleasurable. Being able to find several items that were absolutely perfect made my day. I thank you all.

Micky Y.
★★★★★

The best place to shop for jeans locally. Huge selection and the staff are experts on finding what will look great on you!

Erica J.
★★★★★

Great selection, great jeans, great experience!

Jen K.
★★★★★

One of my favorite shops to visit especially when looking for quality denim. The staff is always friendly, helpful, and knowledgeable!

Amanda M.
Meet the chics

Looking for a new outfit or wanting to spice up your wardrobe? The Chics have got you covered! With new arrivals daily at Lunachics, we can assure you there is something for everyone!

dana

Dana has owned Lunachics for 23 years! If you don't know her by the name of Dana, you may know her by the name of Bubbles, her grandmother name! She has two grandsons; Charlie and Henry, who are her entire world! You can find photos of them all around the shop!

-Some of Dana's favorite brands are Lilla P, Paige and Heartloom!

kat

Katharine aka "Kat" is new to our team as of September! Kat is so excited to be a part of our team and is looking forward to helping you find exactly what you are looking for when you come into the shop!

- Her favorite brands are Mother, Spanx and Six Fifty!

jaidyn

Meet Jaidyn! she has worked at Lunachics for the past few years! She is an expert with the denim wall and will find you your perfect fit.

-Her favorite brands are Free People, Kut, and Z Supply!

kate

Meet Kate! She is so excited to be at the store and is always happy to help you find your next favorite outfit. Kate is always smiling (or laughing throughout the whole store ;)

-Her favorite brands are Free People, AGOLDE, and Z Supply!

martha

Martha is our digital marketing girl! You can find her on the floor helping you find a pair of denim, or in the back working on making our website perfect and adding new products for you to see!

-Her favorite brands are Paige, Free People and Six Fifty!