WELCOME TO LUNACHICS

We are a lifestyle and fashion boutique located in downtown Exeter, NH. We have been in business for 21 years! Best known for our premium denim collection, we are proud to carry jeans for women of all ages, sizes, and budgets. Our sizes vary from 00 - 14 and we have an array of styles; bootcut, flare, skinny, straight, and more. We aim to keep you comfortable, on-trend and most importantly, confident in what you're wearing! 

We treat our customers like family and love helping to inspire women to wear every look with confidence and enthusiasm. Our stylists are savvy, knowledgeable, and always current on the latest trends in the fashion industry. We are here to help you for any look you have in mind -- whether it's back to school, new job, a wedding date or a weekend away, we have a look for you! The store is designed with customers in mind, it's cozy, familiar and includes a lounge area with a comfy couch, TV, and toys that will keep your family entertained while you shop!

Hear From Our Customers

★★★★★

Ditch your sweatpants and go shopping at Lunachics for some fall clothes and accessories. The shop staff are knowledgeable and helpful. Browsing is encouraged too. I am a long time customer and through the years I have always found them this way.

Connie M.
★★★★★

I would like to preface my review as being a person that loathes clothes shopping. The professional and congenial service by all employees made my shopping experience most pleasurable. Being able to find several items that were absolutely perfect made my day. I thank you all.

Micky Y.
★★★★★

Kyra was my styling consultant. She did a great job selecting my style of clothes for my career, my age, and taste. Kyra made it such a fun experience, and Lunachics provided the beautiful clothes. Rush in today for the "shop til you drop experience" of your life....

Patricia B.
★★★★★

The best place to shop for jeans locally. Huge selection and the staff are experts on finding what will look great on you!

Erica J.
★★★★★

Great selection, great jeans, great experience!

Jen K.
★★★★★

One of my favorite shops to visit especially when looking for quality denim. The staff is always friendly, helpful, and knowledgeable!

Amanda M.
★★★★★

I highly recommend Lunachics! They always have such great variety and there is something for everyone (all shapes and sizes). I love walking in and seeing Kyra's smiling face- she's the best when I walk through the door to greet each and every customer. If you haven't been to Lunachics in downtown Exeter you're missing out!

Hayley W.
Meet the chics

Looking for a new outfit or wanting to spice up your wardrobe? The Chics have got you covered! With new arrivals daily at Lunachics, we can assure you there is something for everyone!